BECU
- Advertising ServedProject Featured On:Advertising Served — 9/2/12
- BECU
'We Are' campaign - Boeing Employees Credit Union was the third largest credit union in the country, but wanted to grow its membership from people disenfranchised by the recent bank turmoil. The reasons to switch banks were in the headlines every day. This campaign helped guide people to a better place. BECU is now the number one preferred banking brand in Washington based on switching scores. (Actual credit union members were shown in all images.)













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