A first-of-its-kind in Singapore, Business Evangelism(BE) was a RAPP-initiated event that facilitated the exchange of new ideas and knowledge in Asia – about business, consumers, and the future of marketing.
 
For our maiden 2010 edition, “Child Today, Consumer Tomorrow”, we invited keen socio-cultural observers like Malcolm Gladwell, Marc Ecko, Pico Iyer, and Stefan Sagmeister to speak on marketing to the Y generation.
 
A commemorative event kit was designed and produced, complete with informative booklets and stationery, including a pencil that sports a different message every time it’s sharpened.