In September 2006 BBDO Germany turned 50. This anniversary is to be celebrated with an exceptional and innovative campaign. Especially in print.
Common page numbers have become a part of the BBDO anniversary campaign. In important German magazines such as "Spiegel", "W&V", "Wirtschaftswoche", "Tomorrow", "Chip" and in the German ADC Book: A small addition to page number 50 turns a usual page number into a unusual media format.
Besides the very positive response from the target audience and the particular respect of colleagues, the page number campaign helped to make the whole country aware of BBDO Germany's anniversary.