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Bēhance

BBDO \ BAL's Award

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  • BAL (Brand Agency Leader) is an internal BBDO award given to the best work done worldwide for P&G brands. Started out as a commemorative formal plaque, the award got a design/attitude makeover, as a statuette of a quirky squirrel with a big set of… acorns. Let's face it, you need major balls to work on P&G, and, well, the name was begging for a fun wordplay.