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BBC Olympics 2012 - Olympic Torch Relay

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  • The full 70" trail and title sequence that announced the arrival of the Olympic Torch to the UK, and the BBC's exclusive coverage of it
  • We created 15 regional trails and title sequences for local coverage as the Torch travelled around the country
  • We created branding for BBC News
  • And our branding and Elbow track were used every evening around the country when the final Torch lit the Olympic cauldron for the night
  • We created a national radio trail for the arrival of the torch and then 15 regional trails to air around the UK as the torch arrived in the area
  • Posters
  • Branding for the BBC's national road show
  • The BBC News website
  • YouTube banner