Bitesize is an E-learning institution having guided tens of thousands of young students through their GCSE’s. The website required a radical overhaul as it had outgrown its original structure, looked dated, and presented its content poorly. The BBC also required detailed digital guidelines to assist future editorial teams.

The brief meant we had to really get under the skin of the target audience. Through a series of workshops, we investigated how teenagers used online revision materials, and how best to retain their concentration online.

The results of these studies manifested themselves in some detailed information design including optimising line spacing, margin widths, text and image sizes and background colours. This fine detail was complimented by a bold and fresh brand look and feel, including a bank of custom shot supporting imagery.

Over 100 ‘building blocks’ (content modules) were created. These were documented in a supporting brand guidelines produced for future in house editorial teams. Read Less