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    by Remko Verhaagen and Waldo Reijnders while employed by VanBerlo
  • Challenged to design a new icon for Batavus this is what we found in the streets.
  • Concept persona ‘no-nonsense urban hipster’.
  • Concept vision ‘iconic simplicity’.
  • Doodles showing the paperclip shaped frame being a symbol for plug&play customizing and a strong recognizable icon.
  • The aluminium paperclip frame (step through) and its twin brother (standard).
  • CAD model showing development of the standard ‘gents’ frame pure and simple without the bits&pieces ‘bicycle’ look.
  • CAD rendering of the Batavus Utility Bike (BUB).
  • The ‘golden’ BUB made to celebrate the GIO and iF GOLD award!
  • The prototypes being unpacked for the introduction at the INTERBIKE.
  • BATAVUS BUB Basic white with orange accessories.
  • BATAVUS BUB Basic white with green accessories.
  • BATAVUS BUB Basic white with pink accessories.
  • BATAVUS BUB XC grey with extra accessories.
  • BATAVUS BUB XC black with extra accessories.
  • Promotion poster featuring dj ISIS riding a BUB XC in Amsterdam. Due to its success the BUB is now also available in E-bike /kids models.

    See more design work by Remko Verhaagen at