advocacy : children : lighthearted : food : witty
This campaign advocated for awareness of negative environmental effects due to e-waste on quality of life. Seven out of ten children in Guiyu, China –an e-waste dumping ground– have unhealthy levels of lead in their blood.
After a period of research and writing, posters were designed to contrast child innocence with their harsh living conditions. This was done through nursery rhymes and ash-like typography and textures. The campaign expanded to a motion piece as well where evocative messages were stenciled from ashes. Stop-motion was used to simulate the piling of the ash over time.