B-STORE
I D E N I T I T Y
I D E N I T I T Y
The B-Store philosophy is that the individual needs to define his or her own unique style, a style that goes beyond trends. The company strives to offer creative fashions that do not follow the world's fads.
For this identity project, I focused on the idea of looking for the root of individuality, giving the brand a variety of looks while maintaining a single brand image: the letter B.
An assortment of the letter B would be given to the brand, embodying their idea of personal expression. These different styles of the letter would be given to different lines and departments, having a new b come out with every new line of clothing.
For this identity project, I focused on the idea of looking for the root of individuality, giving the brand a variety of looks while maintaining a single brand image: the letter B.
An assortment of the letter B would be given to the brand, embodying their idea of personal expression. These different styles of the letter would be given to different lines and departments, having a new b come out with every new line of clothing.
