The challenge for this bottle was to design an approachable label to introduce mead to mainstream shoppers on grocery store shelves. The most prominent flavor is visually represented on a simple di-cut label. After all, while the subtle notes of honey are apparent in every bottle, when brewed with fruit, it is the flavor of that fruit that shines through. The simplicity of the design represents the refined flavors of B Mead. This label communicates cyser, perry, and pyment to the first-time taster.