Jessica Qualls's profile

B Branding (O.P.I Rebrand)

OPPORTUNITY
Recreate and rebrand an existing company.
 
SOLUTION
B is a rebrand of the nail company O.P.I. The name was chosen out of the idea that nail polish can be used as a way of expression. The branding reflects individuality and the sense that you can be exactly who you are. The branding keeps a classy look that can reach a variety of demographics. During the branding process of B, the following components were created: stationary set, packaging, a point of sale display, a website and phone app.
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B Branding (O.P.I Rebrand)
Published:

B Branding (O.P.I Rebrand)

OPPORTUNITY Recreate and rebrand an existing company. SOLUTION B is a rebrand of the nail company O.P.I. The name was chosen out of the idea that Read More

Published: