On work experience at Calm Digital i was asked to design thier next promotional advertisment for Azione's Cyclone with Virgin Money.
Azione is a brand that is positioned towards adventurous sport enthusiasts. This is encapsulated within our name Azione – Italian for: action, combat, human activity.
High-end carbon fibre race bikes are experiencing a tenacious popularity in today’s cycling market. Carbon fibre has a very high strength-to-weight ratio and is an extremely rigid material.