This brand identity is created for my Graphic Design IV midterm project. The assignment was to create a branding (and eventually, the brand manual) for a chosen classmate. In this case I was tasked to establish a branding for my friend, Azhim Firdaus.

 

The basis of the logo came from the Kaballah Tree of Life, and the look and feel of the brand was influenced by hip hop and psychedelia. These aspects symbolizes Firdaus' interest in spirituallity, traditional cultures, and modern ones.