Admiring their passion for perfection, we collaborated with this niche brand to increase their sales and awareness by redesigning their brand identity, collateral and website. After extensive market research, we approached all work created for Axiom as “The culmination of technical production excellence and race inspired technology applied to build one of the world’s best street-legal consumer high-performance wheel.” With that strategy in hand, we redesigned their logo influenced from aerial views of racetracks from around the world, produced their business cards on powder coated aluminum laser etched cards and designed their site with racing influences. We’re currently in the process of developing a comprehensive advertising campaign launch.