Client: For Panasonic, while serving Coutts ARKEN as a Senior Graphic Designer.
Based on an open client brief, I art directed the restyling of info graphics for a new format of side-by-side end cap point-of-purchase, displaying batteries and films by Panasonic.
The idea for the simple and fresh vector based design layout, used "Dax" typeface and a limited color palette. The client approved final artwork was an inkjet print, dry mounted and wrapped around a barrel shaped overhead header board, with "Special Offers" wings on the sides for added visibility.
Collaborated with Project Engineers, 3D Industrial Designers and R&D Technicians to fabricate a new full-sized prototype. Embedded in all development of the prototype, right through to final production of several hundred units for in-store delivery and installation, to the UK network of Morrison's Supermarkets.
Gold medal winner at the 2004 British P.O.P. Awards.
Pitch-winning 3D direct mailArt Direction, Creative Direction, Packaging
Trade show artArt Direction, Branding, Exhibition Design
Design for print, illustrative artArt Direction, Creative Direction, Digital Art
Home entertainment artArt Direction, Creative Direction, Digital Art
Design for print, retail communication artArt Direction, Creative Direction, Marketing
Discuss This Project: ( Comments)