Client: For Panasonic, while serving Coutts ARKEN as a Senior Graphic Designer.
Based on an open client brief, I art directed the restyling of info graphics for a new format of side-by-side end cap point-of-purchase, displaying batteries and films by Panasonic.
The idea for the simple and fresh vector based design layout, used "Dax" typeface and a limited color palette. The client approved final artwork was an inkjet print, dry mounted and wrapped around a barrel shaped overhead header board, with "Special Offers" wings on the sides for added visibility.
Collaborated with Project Engineers, 3D Industrial Designers and R&D Technicians to fabricate a new full-sized prototype. Embedded in all development of the prototype, right through to final production of several hundred units for in-store delivery and installation, to the UK network of Morrison's Supermarkets.
Gold medal winner at the 2004 British P.O.P. Awards.