Client: ecostore.com.au
Product: Eco friendly washing powder
Media: Poster (single)
Target Audience: Anyone who washes clothes
Single-minded proposition: Washing powder that’s better for you
Product: Eco friendly washing powder
Media: Poster (single)
Target Audience: Anyone who washes clothes
Single-minded proposition: Washing powder that’s better for you
Client: Motorola
Product: Droid Razr Maxx
Media: Print campaign (3 x executions)
Target Audience: People who use a smartphone
Single-minded proposition: The phone with the longest battery life
Product: Droid Razr Maxx
Media: Print campaign (3 x executions)
Target Audience: People who use a smartphone
Single-minded proposition: The phone with the longest battery life
It's better if it lasts longer. The longest lasting smartphone battery
It's better if it lasts longer. The longest lasting smartphone battery
It's better if it lasts longer. The longest lasting smartphone battery
Client: Samsonite
Product: Suitcases
Media: Outdoor (Adshel, street furniture, special build, ambient)
Target Audience: Anyone who flys
Single-minded proposition: The strongest suitcase you can buy
Product: Suitcases
Media: Outdoor (Adshel, street furniture, special build, ambient)
Target Audience: Anyone who flys
Single-minded proposition: The strongest suitcase you can buy
To demonstrate how strong Samsonite luggage is, we register pieces of luggage to take part in one of the world’s toughest and most popular challenge courses – Tough Mudder. We film the luggage as it makes it’s way through the obstacles and even have a GoPro attached to see from the luggage’s perspective.
On a billboard inside an airport this footage get’s shown, along with the actual luggage from the challenge on display.
On a billboard inside an airport this footage get’s shown, along with the actual luggage from the challenge on display.
Client: TAC (transport accident commission)
Product: Distracted drivers
Media: Print/Poster.
Target Audience: 18-30 year olds
Single-minded proposition: Using your phone when driving kills
Product: Distracted drivers
Media: Print/Poster.
Target Audience: 18-30 year olds
Single-minded proposition: Using your phone when driving kills
Don't text and drive.
Client: Cubify 3D Systems
Product: CubeX 3D Printer
Media: A print/magazine campaign (minimum three executions)
Target Audience: Computer owners, 18-55.
Single-minded proposition: Print anything.
Product: CubeX 3D Printer
Media: A print/magazine campaign (minimum three executions)
Target Audience: Computer owners, 18-55.
Single-minded proposition: Print anything.
Client: Paramount Pictures
Product: The motion picture ‘World War Z’
Media: A digital idea that creates buzz about the upcoming release of the movie
Target Audience: 18-45 year olds who go to the movies
Single-minded proposition: World War Z, coming soon
Product: The motion picture ‘World War Z’
Media: A digital idea that creates buzz about the upcoming release of the movie
Target Audience: 18-45 year olds who go to the movies
Single-minded proposition: World War Z, coming soon
Client: Lilydale Free Range Chickens
Product: Free Range Chickens
Media: TV (1x30)
Target Audience: The food-shopper of the family; male or female, 25-60.
Single-minded proposition: Lilydale Chickens are tastier chickens
Product: Free Range Chickens
Media: TV (1x30)
Target Audience: The food-shopper of the family; male or female, 25-60.
Single-minded proposition: Lilydale Chickens are tastier chickens
Client: Local Green Grocers
Product: Green grocers
Media: Anything
Target Audience: Adults who buy fruit and veggies
Single-minded proposition: The main benefit to the consumers of shopping at their local green grocer is fresher produce.
Product: Green grocers
Media: Anything
Target Audience: Adults who buy fruit and veggies
Single-minded proposition: The main benefit to the consumers of shopping at their local green grocer is fresher produce.
