- The Brief
The 2008 financial crisis is still affecting all of us. But the possibilities for young people to build a respectable future look particularly bleak.In these harsh times, we have to make saving " fornt of mind". Aviva want to change the attitudes of young people through an outstanding idea.The Problem
Young people don't generally save money. Saving money is actually really hard and may be seen as unadventurous. The world gives a consumerist answer to the problem.
- The Solution
- The Idea
- The project
- Print Ad
- GuerrillaStickers will be put out on cars, outside restaurants, near clubs.Their aim is to bring young people on our web site.
- BannerThere is a specific banner for each category, wich will appear on specific web pages every time they are opened.
- The Web siteWe want to talk to young people through the media they know best: Internet and social networks.The ads and the Guerrilla, they are all made to bring the target here, on our web site.