The 2013 campaign for Avis consists of print ads, streetpole boards, billboards at airports and more.
Based around the positioning of Warmth and the fact that Avis is in the business of making people feel special, we tailored our messaging around the key selling points of Service, Online Booking, Value and converting Business to Leisure Customers.
The campaign was so successful Avis staff traded their iconic We Try Harder badges for ones that read:
Driving you completely happy.
Art Direction and Design by Bianca Wolmerans
Generic Print Ad focusiing on Sevice and Customer Satisfaction.
Print Ad focusing on Converting Buisiness Travellers to Leisure Travellers.
A copy driven print ad focusing on Value.
Airport Billboard focusing on Changing Price Perception.
