•Inspired by the loading workers at Lot 3, Avenue K.
•Illustration depicting the scene that the loading worker is sending the wooden boxes (food & beverage) to 3rd floor by elevator.
•“going UP, LOT 3” is a phrase that asking for someone to press the floor on your behalf and it also urging the audience going up to LOT 3.
•If we doing ambient ads, we could use some real wooden boxes that contain all the F&B images and set aside the wall. Illuminated images in the box might attracted the audience./ or placing raw materials/ ingredients in plastic food replicas form.