Ava Bae is a vintage style, beach inspired, handmade Australian jewellery brand. The positioning statement Float Away was created to complement the soft, feminine, organic and romantic visual language and highlights the way jewellery can transform the way you feel and invoke fond memories. The movement and opacity created by lapping waves is captured in the unique photography which becomes a key element of the design. This is accompanied by hand-drawn typography and graphics, soft delicate hues and circular shapes. Please Note: This is a conceptual student project.