Automotive Re-Imagined

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Member Comanpy: Odopod
Member Website: www.odopod.com
Client: Tesla Motors

Project Link: Click here

PROJECT DESCRIPTION

Tesla’s challenge was an ambitious one – educating potential buyers on the power of electric vehicles and launching a new brand — all while rethinking the entire automobile industry.

Odopod’s solution was for the new Tesla Stores to feature three interactive kiosks, a sales station and video wall designed and developed by the San Francisco-based agency — all part of an orchestrated experience designed to educate the public on Tesla’s offerings and drive sales.

RESULTS

The Tesla retail stores have spurred increased brand awareness, strong lead generation and a lift in sales. More stores are opening worldwide each month.

This Showcase was orignally featured on the SoDA Report (Vol.1 2013). Click here to download the full report or visit SoDA's website. http://sodaspeaks.com