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Bēhance

Auto Club Group Retail Branch Redesign

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  • Auto Club Group Retail Branch Redesign
    Transforming AAA from a transactional- to a relationship-based business model.
  • AAA realized that their existing branch facilities were tired, outdated and poorly structured to meet the demands of members. What they valued most--member relationships -- had lost its emphasis over the years.
    Completed while a Senior Project Interior Designer at Gensler, my team and I undertook a complete functional analysis of their business model. With a focus on retail strategy we began AAA's transformation.
  • Pilot Store: Detroit, Michigan
    The first facility to test the model.