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Authors Bookstore Re-Branding

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  • Authors Bookstore and Café re-branding project was created as a personal task for visual identity class. I was requested to choose randomly a brand from the yellow pages. Authors Bookstore attracts me not only because of its name but the service itself: books in english.
    The symbol concept was based on "reading a book while having a coffee". Resulting in 'a cup of coffee-pages', and using a dark browns' colour palette to give it a warm feeling. Furthermore, a facade colour change was illustrated and marketing collateral was designed.