The logo is a version of a Necker cube which represents the concept of the exhibition - the sum is greater than its parts. A Necker cube is only a two-dimensional drawing of twelve lines yet you see a three-dimensional cube.
The concept of the exhibition catalog was to magnify an interesting detail of the products – like seen through a microscope – mounted on object holders. Each visitor of the exhibition could customize his catalog by varying the product 'object holders'. Collecting only his or her favorite pieces, the catalog became a sustainable object. A special display wall at the entrance offered 57 cards to pick from.
Client: ADVANTAGE AUSTRIA, WKO