Australia Post Postcards App
Art Direction, User Experience Design & Design - iPhone App
Art Direction, User Experience Design & Design - iPhone App
Australia Post asked us to bring a traditional offline service, online and position Australia Post as a digital leader providing “Future Ready” services.
The App:
Create a personalized postcard on your iPhone from anywhere in the world. Your friends and family are delivered a hard copy in the mail within 6 days. UX is designed to let the sender ‘feel’ the postcard as they navigate the front and back of their creation.
The Results:
3600 downloads in 3 weeks (no media spend) and was featured in Apple’s app store on the “What’s Hot” list for the Travel category soon after it was launched. To date it has an average user rating in iTunes of 4.5 stars from 58 ratings. Current downloads as of January 2014 are at 4,500.
The App:
Create a personalized postcard on your iPhone from anywhere in the world. Your friends and family are delivered a hard copy in the mail within 6 days. UX is designed to let the sender ‘feel’ the postcard as they navigate the front and back of their creation.
The Results:
3600 downloads in 3 weeks (no media spend) and was featured in Apple’s app store on the “What’s Hot” list for the Travel category soon after it was launched. To date it has an average user rating in iTunes of 4.5 stars from 58 ratings. Current downloads as of January 2014 are at 4,500.
