- The goal of this campaign (which is likely to be executed in Fall 2009) is to increase the number of live music audience in Austin, the live music capital of the USA.
The solution is to connect musicians and fans, musicians and musicians so that the Austin music community is gonna be formed. The idea is simple: adopt a band/musician and take care of it.
- Fans adopt musicians to support them. They also advertise musicians and help build the community. In return, musicians can send them free concert invitations or their new songs.
The fan page includes applications such as "Horoscore" that implies horoscope and tells about the fan's daily music astrology.
Photoschock transforms the fan to a rocker/soul singer/girl-boy band member when the fan applies his/her picture.
- An example for a musician page. Musicians can share their latest albums, new songs, tour dates and music recommendations with their friends.
Musicians can not only be adopted but also can adopt the other musicians. They can also hand out free concert passes to the fans who recruit more fans for them on the web site and make those new fans come to their concerts. To achieve this, musicians can also collaborate with the venue owners. Check out "Alan razı, veren razı".
The ultimate goal of this campaign is to create synergy between all the music related people - from fans to musicians, venue owners to concert organızators- within the Austin music community.