To let their members know about the government's co-contribution scheme, AustSafe Super needed a piece with impact. It needed to show just how easy it is for members to double their money under the scheme and encourage them to contribute before the cut-off date.
When opening the pack, recipients got a first-hand taste of our key message.
It might look simple, but this pack got an unbelievable response - of the 12,ooo or so members mailed, more than 10,000 responded with a $1,000 contribution. That's over $10 million in voluntary contributions!