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Aurora: Cosmetics Packaging & Branding

  • Aurora Cosmetics
    Branding a makeup brand
  • Aurora is a fictitious cosmetic brand with its focus on colorful makeup. It is named after aurora borealis, the northern lights, which is the most elegant combination of various colors and hues. There are five different lines to this brand, each of which are defined by its unique identifying color.
  • Brand color system
  • Back of eyeliner, lipstick and mascara boxes
  • Membership cards and gift cards in ten variations
  • Gift box