- Fill the Gaps is a campaign for Audible.com aimed at women. It encourages them to use the unavoidable downtime in their day to listen to an audiobook and make the most of the otherwise mundane periods in their daily life.
- A > Mobile Application.
Navigation Instructions. // Swipe up for Audible.com. Swipe down for home. Swipe left & right to page through the magazine app.
Syncs your iCal and finds the gaps that can be filled with an audio book.
Suggests possible books to sample there and then & also an option to download
the audio book from Audible.com. It considers mood & time of day in order to
suggest the right books for the right time. It's a personalised app
that allows you to let Audible.com make the most of your day.
- B > Direct Mailer.
Girls waste time while waiting for their nails to dry.
The solution: We send them our very own Audible.com nail polish.
On the box you will find a QR code that leads them to sample the first
few chapters of a book of their choice. Inside the box, on the nail polish bottle,
there will be a download voucher for 1 free audiobook,
- C > Pinterest.
Extra long pins would be randomly pinned at various times.
This emphasizes the amount of time girls waste scrolling on
Pinterest everyday. This time could be shared with an audio book.