Audi launches digital showroom of the future
Following months of anticipation, Designit is delighted to present its collaboration with Audi.
Audi is preparing automotive retail for the future and complementing its dealer network with a new format - Audi City. The first location opens today in London, close to Piccadilly Circus. The brand’s entire model range is presented completely digitally in a compact urban cyberstore. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities.
The central urban location makes each Audi City more than simply an additional retail outlet. Audi City will also evolve into a meeting place for fans of the brand, where they can make contact with the world of Audi whenever they want. The stores will also be used as a dialogue forum for issues outside of core automotive business. For example, following close of daily business, Audi Cities will play host to readings, round-table discussions and exhibitions on issues, such as urban development and mobility or on matters relating to art, culture and design.
Member of the Board of Management for Marketing and Sales at AUDI AG, Peter Schwarzenbauer comments: “Visitors can expect a previously unheard-of level of personal customer service…Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer.”
Designit started working with Audi back in January 2011 and the launch of Audi City London initiates the global rollout of Audi City.
In the coming months, Designit will be presenting numerous elements of the Audi City collaboration in order to give an in-depth view of what has been so far a highly confidential flagship project with Audi. So watch this space…