At the Design Miami/Basel Audi presents itself as creative manufacturer with trendsetting design.Eleven well known artists, designers and photographers were invited to contribute a piece of art with the theme called -TRACES-. The works show which visual traces Audi leaves in the mind of creatives, without showing the car itself. The car instead was live drawn into the picture by a robotic arm which is normally used in the car manufacturing, to show the perfect connection between creativity and technology.
Credits:
MUTABOR Design GmbH
Awards:
- Adam Award Silver, 2008
Audi Paris Motorshow Stand 2010Art Direction, Exhibition Design, Graphic Design
Audi Moscow 2012Creative Direction, Exhibition Design, Graphic Design
Audi VisualsDesign, Art Direction, Automotive Design
Lingua Digitalis 2012Graphic Design, Icon Design
Audi IAA 2009Art Direction, Exhibition Design, Graphic Design
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