Auckland Blues Rebrand

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I felt the Auckland Blues needed a rebrand to bring it inline with the other New Zealand Super Rugby sides. I used its mascot blue beard as inspiration for the logo and tied the kit to thier historic kit of the mid 1990s.

Note: This is a piece of concept art only. This logo is not an official mark of The Auckland Blues or Super Rugby Championship.

Original Logo

New logo with wordmark

Apparel

Auckland Blues Rebrand

Published: November 25th 2013

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Auckland Blues Rebrand

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Auckland Blues Rebrand

I felt the Auckland Blues needed a rebrand to bring it inline with the other New Zealand Super Rugby sides. I used its mascot blue beard as inspi Read More

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