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  • Auckland International Airport
    Annual Report 2009
  • In a financially turbulent period Auckland International Airport moved it’s Annual Report into the online space. Given that a printed version was still required, the client needed a report that still had the presense and authority, but at the same time was not too glossy or overly embellished. The newspaper format provided the ideal solution. It still maintained the impact, but was cost-effective to produce, and in a lean period conveyed a prudent approach.