Brand & Packaging Design.
The success of the Atwood Blend bag design was rooted in the strong, existing assets. The redesign showcases the defining attributes of this coffee blend: award-winning Canadian author Margaret Atwood and her commitment to the environment and concern for avian ecosystems.
The package fosters an emotional connection with the cause, resonating with the consumer and allowing them to become invested in the product. The new Atwood Blend bag design has had an immediate sales impact, dramatically increasing sales and selling out at Whole Foods Market during their first few days on the shelf.