We were invited to establish a stand out presence for a new Game show in Hungary. Called Atvago, the name is play on words that incorporates one of Hungary’s biggest stars Istvan Vago.
An already established notion was a dome-like sphere that was a metaphor for the brain. Taking a nod from some established sci-fi properties we devised the Tron-esque moving image work to show the epic battle of 3 competing ‘Gyros’, battling to activate the dome or brain.
Consecutively we worked to establish a sophisticated brand story across all imagery (on and off air) as well as completing the supporting billboard campaign. The property has launched with great success.
Director: Nick Scott @studiohansa
Concept/Direction: Studio Hansa
Music and sound composition: Si Begg
Set design; Akos Bara