The shape was inspired by construction of a water molecule, which was the main idea of a new product look. This brings about the need to provide new and attractive design for well known existing product. The idea was to provide best product ability to serve the purpose with brand new look. I believe this presents right balance of design and performance.
The Atomic tape holder is made of three separated spheres, of which the smallest one can be removed, so the tape can be released. It attempts to set the highest standards in terms of a esthetics as well as quality. It is patterned for production out of aluminium. It can be used in branding purpose as well for some water producing companies.