- Athlone Literary Festival
Creating an Identity
- The object of the brief was to create an identity for the Athlone Literary Festival. It was important that it captured imaginations and also drew in a younger crowd. I chose the idea of escapism. That when you read a book you can be whoever and go wherever you want. I placed famous authors in odd situations to portray this and also to add humour to the idea.I created a poster, banner, business card, invite, flyer, compliment slip, letterhead and programme.