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Atallah Freij Window Display

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  • Atallah Freij is a very old shop in Abdel Aziz Street, Beirut Lebanon. It sells men clothes from suits to T-Shirts and ties. Since it is still opened from the 60s, we decided to use this idea of continuity and intersection between the past and the present in its window display. We got images of Beirut (between the 60s and 70s) and shot the same scene but that of today (like the images above). We used these images in the display either fully or alternating strips (one from the past next to one from the present) so it forms the whole scene in the end. Since we were working with a scene from Beirut we decided to continue the sidewalk of the street  to the inside of the display. This is done by adding cobbles, similar to that of the sidewalk, on the floor and adding elements such as the vespa.