Project Highlight :
• Creating creative plan for HSBC Advance launching (nationwide) above the line and below the line campaign.
• Thematic campaign AirAsia HSBC travel fair program for above the line and below the line campaign.
• Develop creative strategy for HSBC Premier education fair and the first-five years HSBC Premier TVC’s.
• Involve and develop creative execution for brand new HSBC customer mortgage program called HSBC HOME Plan.
• Demonstrate and develop creative execution for HSBC reward program called HSBC GET MORE.
• Creating creative development for the HSBC mother brand awareness called UNLOCK The World Potential for above the line and below the line campaign. Read Less