A S T R A Y T R A V E L C O .
Astray was my senior project I recently completed in April 2013 while attending Auburn University. I designed the brand identity, promotional collateral, advertising, brochure, bi-monthly newsletter, trip book, as well as their website and other interactive media.
Astray is an experiential travel company that offers unique trips that span all over the world. Their team of explorers seek to inspire you to step off the beaten path, to embrace the unexpected and immerse yourself in the extraordinary. Their trips embrace authentic accommodation and local transportation to bring you face-to-face with the world's most fascinating cultures, customs and awe-inspiring wildlife.
C O N C E P T
When traveling abroad, I think the most important aspects are the interactions and connections you have with the people you meet and the places you go. Throughout the design process, I incorporated various elements that incorporate interaction, either amongst the design or asking it from the viewer, and connections and how they bring a sense of curiousity and discovery to the design aesthetic.
I found a visual way of communicating the idea of interactions and connections is through topography lines. The most simplistic way of visualizing a journey is a line. I designed a topographic texture that is used throughout different designs and in other pieces there are thematic black strokes near the typography.