Q: How do you give the prospective tenants of a brand new development in Astoria a true taste of one of the fastest up and coming areas of Queens, New York?

A: Take a stroll from the subway and shoot a reportage of the industrial heritage and historical neighborhood within a couple of blocks of this new high-end building.

Chris Moilla of Citi Habitats Marketing Group in Manhattan, commissioned James Bareham to photograph a photo-essay of the streets, buildings and details in the immediate area around a brand new development at 11-15 Broadway in Astoria Queens. The pictures had to capture eclectic range of industrial and brownstone residential buildings located within a couple of blocks of this new high end apartment block.

James shot pictures of a sculpture garden; working industrial buildings; an art gallery; a taxi grave yard; quiet neighborhood streets; intersections and views across the East River. The images will be used in a wide range of printed and digital media –– ranging from a bound book & posters to art prints to complement the high end interior design of the common areas.