Aston Martin One-77
- About a year ago I was asked to go behind the scenes and photograph the build process of a rather special car.The brief was to create a series of images that would document what goes on under the skin of an Aston Martin One-77, and to showcase the mix of traditional hand finishes, high tech processes and exotic materials that together, form a One-77, most of which the owner would never be able to see.The resulting collection of pictures formed a beautifully crafted leather bound presentation book, that would illustrate to each one of the seventy seven customers exactly what went in to creating their £1.2M One-77. The book was limited to a run of just over 90 copies.Client : Aston Martin. Agency : Freestone Creative. AD : David Gray. Copywriter : Richard Meaden.Here’s a selection of spreads from the finished book..
- The carbon fibre chassis nears completion. It comprises of 3800 precisely cut pieces, and has been referred to as the worlds most expensive jigsaw puzzle.
- It takes 700-hours to create the body panels for a One-77. A single front grille takes 120 hours to make.
- The distinctive Aston Martin nose shape is already apparent as the panels are checked against the carbon fibre chassis.
- Each part of each car is hand finished and hand fitted
- 7.3-litre V12 engine block detail.
- It takes 12 weeks to go from an engine block to the finished engine.
- Unique glimpses of the One-77′s V12. The worlds most powerful naturally aspirated production engine.
- The One-77 build area.
- Rare and unique views of the One-77, as each component is gradually added.
- Here the engine meets the body for the first time.
- Hand trimmed to the customer’s specification.. naturally.
- A finished car after final inspection.
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