The goal of the Aspen Leaf Soap Factory Identity and brand re-design was to take elements from the exsisting mark and refine them into a more cohesive whole. By incorporating the "L" and the leaf mark and creating a new leaf mark that really feels like an "Aspen Leaf" we were able to achieve that goal. The mark is the center of all the packaging design and signage we did for the flagship store in Aspen Colorado.
