Consumers in the Amazon era research purchases more than ever before & making peer reviews no longer a nicety, but a necessity for conversion.
The Asics Sound Body Alliance goes a step further by giving opinion leaders special pricing and early access to performance footwear, apparel, and accessories. Asics knew by encouraging key influencers — fitness trainers — to try out the latest Asics gear, they will be more likely to recommend it to their clients.
As veterans of ecommerce and advocates for user experience, COPIOUS was just the team for the job. Our challenge: create a branded private sales experience for this influential group of users.
Our audience's high level of skill and technical knowledge upped the ante on the product detail page.
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