Asics - Made of Sport

•

Asics asked us to concept a digital experience, possibly to coincide with the 2012 London Olympic Games, that tapped into the "I am Made of Sport" Campaign (see spot below). They were looking to tell the stories of ordinary athletes, doing extraordinary things and help people express how they are made of sport.

My role was both creative and UX. I worked with other creatives to come up with the concept and model for our site, and then detailed the experience for our client, designers and developers.

Since the spot is broken into many "I am made of X, not Y" statements, I wanted to create a model for our site that let users experience the mantra, statement by statement. They'd scroll through the page, understanding what it means to be made of sport and be able to create their own statement or take a personalized sports quiz.

To see my original ecosystem, interaction model and experience presentation, click here

The client liked the model, but wanted to phase the launch of films related to each statement between January and the start of the Olympics (June). They wanted to use the films to build towards the release of a quiz that would be created with the help of sports psychologists in London and featured at a brand center on Olympic grounds. Data collected from both the online and offline versions of the quiz would provide solid ground for a third phase of the campaign to launch near the end of the year.

To see my reivised experience document, click here

Upon client approval of the concept, I drew adjusted wireframes to inform developers and designers. We also made a motion demo (above) to help the development we selected in Sweden to understand what we were thinking.

To see my final wireframes, click here