BRIEF
Glass bottles were often used and thrown away without realising
that most breweries do take them back and recycled them again.
Creating a typography driven ad with glass bottles.
HEADLINES
WHO SAYS YOU ONLY LIVE ONCE?
CREDITS
CLIENT ASIA PACIFIC BREWERIES SINGAPORE
AGENCY DDB GROUP SINGAPORE, SINGAPORE
ANDREW HOOK CREATIVE DIRECTOR
CLIENT ASIA PACIFIC BREWERIES SINGAPORE
AGENCY DDB GROUP SINGAPORE, SINGAPORE
ANDREW HOOK CREATIVE DIRECTOR
KHOO MENG HAU ART DIRECTOR
KENNY FOONG ART DIRECTOR
MALVIKA COPYWRITER
LEE CHEE KEAN PHOTOGRAPHER
ONG CHING ONG VISUALISER
LEE CHEE KEAN / ONG CHING ONG DIGITAL IMAGING
KENNY FOONG ART DIRECTOR
MALVIKA COPYWRITER
LEE CHEE KEAN PHOTOGRAPHER
ONG CHING ONG VISUALISER
LEE CHEE KEAN / ONG CHING ONG DIGITAL IMAGING