Asbestos Essentials is a 146 page task manual aimed at
building and maintenance trades, illustrating how to deal with asbestos in
certain situations. The guidance
was also published as separate pdfs online. See http://www.hse.gov.uk/pubns/guidance/aseries.htm and www.hse.gov.uk/pubns/books/hsg210.htm
Asbestos essentials had
to be designed to work well in print and online formats. The book had to be
hard-wearing, and of a suitable size to be carried around by workers. It was designed in A5
format, with a high gloss laminated cover, a fold-out diagram showing locations
of asbestos, and was ring-bound so that it could easily be laid open while
had to be simple, directive and at a level suitable for employees and sole
traders as well as managers. The design, content and marketing of the guidance
had to convey the prevalence of asbestos and to visibly target the variety of
trades likely to come into contact with asbestos.
I designed and edited this project in collaboration with a range of industry experts to make the language technically accurate, while targeted at a less technical readership. Research showed that a high number of maintenance workers tend to take risks with their own wellbeing, but were more
likely to respond to the threat to colleagues, friends and family. The book and marketing campaign were designed specifically to target this audience.