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Asbestos Essentials - HSE publication

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  • Asbestos Essentials
    A priced publication for HSE - HSG210
  • Asbestos Essentials is a 146 page task manual aimed at building and maintenance trades, illustrating how to deal with asbestos in certain situations. The guidance was also published as separate pdfs online. See http://www.hse.gov.uk/pubns/guidance/aseries.htm and www.hse.gov.uk/pubns/books/hsg210.htm

    Asbestos essentials had to be designed to work well in print and online formats. The book had to be hard-wearing, and of a suitable size to be carried around by workers. It was designed in A5 format, with a high gloss laminated cover, a fold-out diagram showing locations of asbestos, and was ring-bound so that it could easily be laid open while working.

    Language had to be simple, directive and at a level suitable for employees and sole traders as well as managers. The design, content and marketing of the guidance had to convey the prevalence of asbestos and to visibly target the variety of trades likely to come into contact with asbestos.

    I designed and edited this project in collaboration with a range of industry experts to make the language technically accurate, while targeted at a less technical readership. Research showed that a high number of maintenance workers tend to take risks with their own wellbeing, but were more likely to respond to the threat to colleagues, friends and family. The book and marketing campaign were designed specifically to target this audience.