Brand:
TDIC

Product:
Arts of Islam Exhibition

Event Category:
Community Event

Audience Size:
- Media Conference for 100 guests
- Exhibition VIP Launch Reception for 1000 guests
- Symposium (Q&A) Session for 500 guests

Target Audience:
- HH Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE
- HH Sheikh Mohamed Bin Zayed AL Nahyan, Crown Prince of Abu Dhabi
- Royalty members
- Executive Council Members
- VIP’s, ambassadors and government officials
- Gulf VIP’s, ambassadors and government officials
- Local, regional and international media

Event Objectives:
- Pave the way for Abu Dhabi to become a global cultural destination with the creation of the Cultural District on Saadiyat Island, which will be home to the Sheikh Zayed National Museum, the Guggenheim Abu Dhabi modern and contemporary arts museum, the Louvre Abu Dhabi universal museum, a maritime museum, performing arts centre and cluster of arts pavilions

- Strategically promote and position Saadiyat Island in general and it's Cultural District specifically by preparing its audience for the future developments

Brief:
- TDIC will bring the world’s finest and most comprehensive Islamic art collection encompassing the entire history of the art of Islamic lands from the 7th century until the present day to the UAE Capital

- The exhibition is themed ‘Truly God Is Beautiful and loves Beauty’. A selection of works from the 20,000 renowned Khalili collection will go on display for the first time in the Middle East at the Exhibition Hall in the Emirates Palace Hotel

- ‘The Arts of Islam’ exhibition will start from Jan 23 until April 22, 2008 at the exhibition hall of the Emirates Palace.

Requirements

- To organise and implement the three events
- To take care of all logistics related to these events – beyond venue booking and catering
- To create the room dressing, branding and signage in and around the venue
- To come up with creative ideas in events management
- To take care of the full invitation process – sending the invitations and RSVP’s
- Photography and video management

Services Provided:

- Pre-event management including RSVP
- Venue layout and design
- Creative adaptation
- Branding & design: set design, printed VIP invitations, banners, cut-outs, backdrops, giveaways, Press kit, etc.
- Catering
- Entertainment for the main venue reception
- Production:
a- Communication & decorative materials
b- Workshops set design, dressing up the venues, artwork display stands, full audio visual and mood set up, graphics and lighting
c- Documentation
- Post-event activities

Result:
Client testimonial
"We are grateful for the client servicing management, meticulous planning, creative concept creation and dedication shown into handling this project that made it a success" Read Less