Having had previous experience with the nonprofit organization as a Graphic Design Intern, I sought to revamp the existing logo as well as other components important to the festival. I experimented with replacing the logo with simple type, then initials, to just 2 geometric letters representing "Arts" & "Ideas," till I ultimately combined both the geometric lettering with text. The logo itself is composed with only 2 colors, yet I tried to expand the color range through the use of overlap. Once the logo was established, I then redesigned the volunteer t-shirt, business card, the info booth and stage, as well as created a two-page spread announcing the event.
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