ART TOTES
Re-usable tote bags are a central feature at Barnes & Noble. The bags are are utilized as key-drivers in company-wide promotions, generate high margins, and are highly collectable and sought after by customers. My role in sourcing the bags is all-inclusive. It begins with identifying and partnering with designers, licensors, and artists, includes selling the concept and art to merchandising teams, coordinating the factory production, and ends with the sell through in stores.
